Claude Grunitzky


Claude Grunitzky is the founder of TRACE Magazine, and co-founder/chairman of TRUE. In February 2003, Grunitzky and two business partners completed a multimillion-dollar financing deal led by Goldman Sachs Group. As a result, the TRACE brand is now being leveraged globally across various television, event and interactive platforms. TRACE, which now reaches an audience of more than 50 million people across 140 countries, was successfully sold to a French investor group in July 2010. Grunitzky was raised between Lomé, Togo; Washington, DC; Paris and London. Growing up, Grunitzky, who speaks six languages and carries three passports, was exposed to many different cultures. These foreign interactions shaped his transcultural philosophy and informed the creative energy of his media and marketing ventures. Grunitzky has created media projects all over the world, written for leading newspapers The Guardian, Libération, NRC Handelsblad, Globo, and co-produced a documentary for the BBC. As chairman of TRUE, Grunitzky has helped to shape integrated marketing campaigns for global brands including Absolut Vodka, Hilton Hotels, Infiniti, Levi’s, Mercedes-Benz, Moët & Chandon, Natura, Nissan, Puma and Sprite. The recipient of many distinctions, Grunitzky is an MIT Sloan Fellow and a French American Foundation Young Leader, and was named a finalist for the Ernst & Young ‘Entrepreneur of the Year’ award in 2007.


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