Claude Grunitzky is the founder of TRACE and TRUE Africa, a media tech platform championing young African voices all over the world. In 2017, TRUE Africa was funded by Google’s Digital News Initiative. In 2003, Grunitzky and two business partners completed a multimillion-dollar financing deal led by Goldman Sachs Group. As a result, the TRACE brand is now being leveraged globally across various television, event and interactive platforms. TRACE, which now reaches an audience of more than 200 million people across 160 countries, was successfully sold to a French investor group in 2010. Grunitzky was raised between Lomé, Togo; Washington, DC; Paris and London. Growing up, Grunitzky, who speaks six languages and carries three passports, was exposed to many different cultures. These foreign interactions shaped his transcultural philosophy and informed the creative energy of his media and communications ventures. Grunitzky has led branding and marketing projects for governments, institutions and corporations all over the world, including the US State Department, the governments of Sénégal, Guinea and Togo, and multinationals such as Hilton, L’Oréal, LVMH, Nike, Nissan and Unilever. A graduate of London University and MIT, Grunitzky is also a trustee at MASS MoCA, a contemporary art museum in Massachusetts, and at Humanity in Action. Grunitzky is a Hauser Leader and Visiting Social Innovator at the Harvard Kennedy School’s Social Innovation and Change Initiative.
Updated May 2019
More from Claude Grunitzky
How this Model Activist from Burkina Faso is responding to the new Coronavirus Pandemic
In this article for TRUE Africa, Senior Fellow and Humanity in Action Trustee Claude Grunitzky interviews model and activist Georgie Badiel Liberty on her work improving health and sanitation in Burkina Faso during the COVID-19 pandemic.
Senior Fellow and Humanity in Action Trustee Claude Grunitzky featured on Home with Isha Sesay
Senior Fellow and Humanity in Action Trustee Claude Grunitzky joins former CNN anchor Isha Sesay to discuss COVID-19 in Africa in her new show "Home with Isha Sesay."
How to Keep Conversations Going During Coronavirus Lockdown
Senior Fellow and Humanity in Action Trustee Claude Grunitzky writes in TRUE Africa of how members of the African diaspora are keeping conversations alive and are being affected by the COVID-19 pandemic.
Senior Fellow Claude Grunitzky publishes article on Togo's Palais de Lomé
Art museums can be some of the most conservative institutions on earth. Many people find them boring, because they tend to focus on the past, on histories that mean little to young people.
2nd German-American-Israeli Comparative Social Cohesion Forum "Between Cohesion and Coercion"
Senior Fellows and Board members of Humanity in Action represented the US cohort at the 2nd German-American-Israeli Comparative Social Cohesion Forum "Between Cohesion and Coercion", which took place in Nazareth.